ngO Site design sprint
role
UX Writer
skills
Figma, Usability Testing, UX Writing, UX Research, Prototyping, Collaboration
team
(UX Designers) Kery Mauvais, Diana Kennedy, Sara Sierra, Jesus Garcia
time span
1 Week
about compassion
They are a child-development ministry, dedicated to helping children from poverty through sponsorships and donations.
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The difference between the two?
problem statement
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secondary research
Charities Aid Foundation asked more than 700 donors to share their thoughts on what influences them to give to charity.
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Fidelity Charitable’s survey of 3,000 adults, including 288 entrepreneurs, found that millennials, on average, donate $13,654 a year to charity, compared to $6,200 for Gen X and $6,192 for baby boomers.
Based on an online survey of 1,400 donors, the report, Giving by Generation: Millennials had the biggest increase in giving among the generations, by 40%, from $942 to $1,323.
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millennial donations
over the years
user interviews
participant criteria
After conducting our secondary research we were able to develop the following participant criteria...
Target millennials aged 25 to 42 for diverse perspectives.
Cover small and large donors to understand differences.
Interviewees with varying NGO knowledge.
Include frequent donors for varied insights.
age range
donation experience
donation amount
ngo familiarity
user interviews
After developing our criteria we formulated open ended questions to further understand their motivations, pain points and behaviors.
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KEY INSIGHT & THEME
trust & TRANSPARENCY
Donors prioritize trust and transparency in their charitable giving decisions, seeking comprehensive information, financial transparency, and a credible leadership team, while also valuing a well-presented, secure website and a strong alignment between the organization's mission and their personal beliefs.
PERSONA
HOW MIGHT WE...
How can we ensure Compassion.com provides a seamless and efficient path for millennials to make one-time donations while prioritizing trust and transparency?
STORYBOARD
testing outcome
site layout & navigation
alternative
payment methods
testimonial
placement
modified
thank you page
These design decisions in our redesign of the donation process validated our hypothesis of what was necessary including...
Exploring organizations directly to inform users of the impact their donations creates
Reaffirming user friendly donation process that’s efficient
Giving an experience that provides visibility to one time donations
KEY LEARNINGS
Different payment options can impact the user experience
Users want a quick and efficient experience.
Users appreciate design simplicity.
next steps
Sessions Output
Prioritization Matrix
Revised Prototype